Afterglow fitness
I created a fictive woman-owned gym, exclusive women, located in the upper east side of Manhattan. The goal was to created an environment where women can feel their best self while working out. I wanted to convey this overall through the branding. Afterglow provides luxury, with state of the art machines and equipment, instructor-led group fitness sessions, and a beautiful view of the city skyline for a boost of motivation and good energy.
-
I chose the brand name Afterglow because it sounds luxurious and feminine. Along with this, after the gym, your skin is “glowing” with sweat, and it is flushed or pink. I also thought this was a unique name that isn’t too obvious and straightforward as a gym.