freya ophthalmics
I did freelance work for a startup company, Freya Ophthalmics, who produces drug eluting contact lenses to treat eye diseases. I designed their logo and brand guide sheet, and created some additional work for including power point slides, graphs, and graphics.
-
After talking to the clients and showing my logo concepts, we decided to go with the more modern and playful design that was still bold yet simple. This is reflected in the sans-serif font I chose as it has rounded edges, a fun curvy R, and pairs great with the logo-mark, which portrays what their brand sells, drug-eluting eye contacts.